As a Regional Marketing and Communication Manager, your role is to maximize brand exposure and build brand awareness and equity, in-store, ATL, BTL, and digitally. Reporting into the Marketing Director, you will be responsible for maximizing sales and profitability to reach the group's strategic objectives. You will be the Brand Guardian, responsible for developing all creative communication for all markets with in-house creative team and external agencies.
Client Details
Our client is one of the largest retailers in the MENA region, with almost 200 outlets across the Middle East.
MARKETING / TRADEMARKETING
* Define opportunities based on a strong understanding of brand DNA & market positioning conducting market trend analysis, competitor benchmarking, competitive analysis.
* Lead defining the Regional marketing calendar and product launches.
* Provide clear sales analysis on a frequent basis for Management, local markets, and sales teams.
* Set up and implement clear action plans and targets for strategic product launches in coordination with local markets and Buying & Merchandizing team.
* Closely define, drive and monitor ROI of each marketing activation.
* Ensure the full deployment of animation/launches in the countries across the region.
* Develop Visual Merchandizing Manual, Planograms, and in-store communication tools.
* Develop and/or forecast sales and communication support tools for our salesforce.
COMMUNICATION
* Participate, develop and follow up the media plan strategy.
* Develop and adapt our communication as per our local and regional strategy.
* Development of digital activities including display, search and social media in order to reach our target while still preserving our brand image.
* Develop all assets in term of local support and production.
* Build and follow COOP media plans with partners.
Job Offer
Competitive package and benefits.
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