Main Accountabilities:
- Local insights, foresights and operator understanding.
- Define and execute the integrated BSP marketing plan aligned with the country plans
- Track performance and develop and implement corrective actions
- Operator marketing and digital conversion:
- Adapt & implement simple operator journeys that get the sale adapted from MEPS to Local
- Ensure that digital is at the heart of all operator journeys.
- Always-on 80/20 content plan for all relevant operator groups.
- Deploy and amplify big activation ideas across Egypt
- Adapt and adopt Brand Experience Toolkits (BET).
- Execute Perfect Launch with CD.
Requirements
Relevant Experience:
- 3+ years of marketing experience.
- Full understanding of the operator journey.
- Project and budget management
About the Company
Unilever is one of the leading FMCG company with 400 brands spanning 14 categories of home, personal care and foods products, no other company touches so many people's lives in so many different ways.
Our brand portfolio has made us leaders in every field in which we work. It ranges from much-loved world favourites including Lipton, Knorr, Dove and Omo, to trusted local brands such as Blue Band and Suave.
From comforting soups to warm a winter's day, to sensuous soaps that make you feel fabulous, our products help people get more out of life.
We're constantly enhancing our brands to deliver more intense, rewarding product experiences. We invest €1 billion every year in cutting edge research and development, and have five laboratories around the world that explore new thinking and techniques to help develop our products.
No comments:
Post a Comment